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Friday, October 16, 2009

Location, Location - HTC Spots

New Hawaiian Telcom Spots.
Agency: Milici Valenti Ng Pack
Dir. Ryan Kawamoto



When producing these spots, we went through great lengths to choose locations that would add to the storytelling. “Anthem” features a unique military location which is supposed to portray an out-of-state base. We found there were so many amazing shots on base (which got left on the cutting room floor due to time constraints) and a compelling storyline of the military family that a bonus spot is in the works featuring the full story of the military girl and her family with the extra footage.



As we were in pre-production for “Coffee,” I was surprised to learn that no real coffee carts actually exist in this town (unless you wanna drop $30K for one). Props to Richard Drake who built us these identical carts complete with espresso machines from used restaurant gear. It was also a dream come true to have an espresso machine on set.


The agency, cast, and crew at the hangar.

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