Going thru all my old spots I stumbled across the "Leave Um Where They're At" campaign. I always try and "bleed" in every spot that I do and this was no exception. Being an ex-smoker, I was very passionate about making something powerful and the idea of making a "music video" style spot was appealing. Here's a bunch of little secrets and tidbits no one knows except me about the spots.
- The tree that the kids climb, is the same tree I used to hang out at as a kid. When I was about their age, I too stole a pack of cigarettes and gagged on my first puff.
- I used to skateboard down the street like the teen in the "Store" version. That's the actually street I did it on, too with my banana board. Even the corner store is the spot my friends and I used to hang out at.
- These spots were edited in Jay's living room, (the early days of montaj) and I think we did it all in three days. It was originally suppose to be one spot, but I shot so much footage (which usually happens with me) that it turned into four spots. The editing is incredible in these spots, and props go out to Jay.
- Shawn Hiatt at several points during the shoot was shooting with three camera. The main "A" camera, a stop motion camera, and the bike and misc. cam. I remember Shawn built a lighting rig that went around the camera to get that glow look on the rapper. Shawn was incredible on this shoot and really attacked these spots!!
Oh yeah, we also shot the entire thing, all three spots, in one day, and produced it all for under 25K.
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